First, the overall situation of the domestic mobile phone market

In January 2025, the domestic market shipped 27.243 million mobile phones, down 14.3% year-on-year, of which 23.638 million 5G mobile phones, down 9.7% year-on-year, accounting for 86.8% of mobile phone shipments in the same period.

Figure 1  Shipments and proportion of 5G handsets in the domestic handset market

In January 2025, 36 new models of domestic mobile phones were launched, a year-on-year increase of 16.1%, including 21 5G mobile phones, a year-on-year increase of 90.9%, accounting for 58.3% of the number of new mobile phone models listed in the same period.

Figure 2  The number of new mobile phone models and the proportion of 5G mobile phones on the market in China

Second, the composition of domestic and foreign brands in the domestic mobile phone market

In January 2025, domestic brand mobile phone shipments were 22.845 million units, a year-on-year decrease of 12.9%, accounting for 83.9% of mobile phone shipments in the same period; 35 new models were launched, a year-on-year increase of 25.0%, accounting for 97.2% of the number of new mobile phone models launched in the same period.

Figure 3  Shipments and proportion of domestic brand mobile phones

Third, the development of domestic smart phones

In January 2025, smartphone shipments will be 24.506 million units, a year-on-year decrease of 17.0%, accounting for 90.0% of mobile phone shipments in the same period; There were 25 new smartphone models, a year-on-year increase of 31.6%, accounting for 69.4% of the number of new mobile phone models launched in the same period.

Figure 4  Domestic smartphone shipments and proportions

Guiding unit: Bureau of Information and Communication Administration of the Ministry of Industry and Information Technology

Report completed by: China Academy of Information and Communications Technology