1. Overall situation of the domestic mobile phone market

In June 2026, domestic smartphone shipments reached 19.149 million units, a year-on-year decrease of 15.3%. Among them, 5G phones accounted for 16.201 million units, down 12.1% year-on-year, accounting for 84.6% of mobile phone shipments during the same period.

From January to June 2026, domestic smartphone shipments reached 133 million units, a year-on-year decrease of 5.5%. Among them, 5G phones accounted for 123 million units, up 1.7% year-on-year, accounting for 92.0% of the same period's total phone shipments.

Figure 1  Domestic Mobile Phone Market Shipments and 5G Phone Share

In June 2026, 28 new domestic phone models were launched, a year-on-year decrease of 22.2%. Among them, 13 were 5G phones, up 62.5% year-on-year, accounting for 46.4% of the new models launched during the same period.

From January to June 2026, 185 new domestic smartphone models were launched, a year-on-year decrease of 22.3%. Among them, 109 were 5G phones, up 5.8% year-on-year, accounting for 58.9% of the new models launched during the same period.

Figure 2  Number of new domestic phone models and proportion of 5G phones

2. Domestic and international brand composition in the domestic mobile phone market

In June 2026, domestic brand mobile phone shipments reached 15.871 million units, a year-on-year decrease of 23.1%, accounting for 82.9% of the same period's total mobile phone shipments; Domestic brands launched 25 new models, down 26.5% year-on-year, accounting for 89.3% of the new models launched during the same period.

From January to June 2026, domestic brand mobile phone shipments totaled 114 million units, a year-on-year decrease of 6.4%, accounting for 85.7% of the same period's total mobile phone shipments; Domestic brands launched 170 new models, down 24.8% year-on-year, accounting for 91.9% of new models launched during the same period.

Figure 3  Domestic Brand Mobile Phone Shipments and Share

3. Domestic smartphone development

In June 2026, smartphone shipments reached 17.149 million units, a year-on-year decrease of 16.6%, accounting for 89.6% of total smartphone shipments during the same period; 19 new smartphone models were launched, up 90.0% year-on-year, accounting for 67.9% of all new models launched during the same period.

From January to June 2026, smartphone shipments reached 126 million units, a year-on-year decrease of 3.0%, accounting for 94.5% of smartphone shipments during the same period; 149 new smartphone models were launched, down 2.6% year-on-year, accounting for 80.5% of the new models launched during the same period.

Figure 4  Domestic smartphone shipment volume and share

Supervised By: Bureau of Information and Communications Management of the Ministry of Industry and Information Technology

Report Completed by: China Academy of Information and Communications Technology