1. Overall situation of the domestic mobile phone market
In September 2026, domestic smartphone shipments reached 21.856 million units, a year-on-year decrease of 21.7%. Among them, 5G phones accounted for 19.234 million units, down 20.2% year-on-year, accounting for 88.0% of mobile phone shipments during the same period.
From January to September 2026, domestic smartphone shipments reached 189 million units, down 14.1% year-on-year. Of these, 5G phones accounted for 171 million units, down 8.7% year-on-year, accounting for 90.6% of shipments during the same period.
Figure 1 Domestic Mobile Phone Market Shipments and 5G Phone Share
In September 2026, 45 new domestic phone models were launched, down 4.3% year-on-year, including 33 5G phones, up 43.5%, accounting for 73.3% of new models launched during the same period.
From January to September 2026, 286 new domestic phone models were launched, down 28.1% year-on-year, including 174 5G phones, down 3.3% year-on-year, accounting for 60.8% of new models launched during the same period.
Figure 2 Number of new domestic phone models and proportion of 5G phones
2. Domestic and international brand composition in the domestic mobile phone market
In September 2026, domestic brand mobile phone shipments totaled 18.203 million units, down 23.0% year-on-year, accounting for 83.3% of the same period's total shipments; Domestic brands launched 41 new models, down 6.8% year-on-year, accounting for 91.1% of new models launched during the same period.
From January to September 2026, domestic brand mobile phone shipments totaled 161 million units, down 16.1% year-on-year, accounting for 85.5% of the same period's total shipments; Domestic brands launched 265 new models, down 29.9% year-on-year, accounting for 92.7% of new models launched during the same period.
Figure 3 Domestic Brand Mobile Phone Shipments and Share
3. Domestic smartphone development
In September 2026, smartphone shipments reached 19.739 million units, down 22.9% year-on-year, accounting for 90.3% of total shipments during the same period; 39 new smartphone models were launched, up 34.5% year-on-year, accounting for 86.7% of all new models launched during the same period.
From January to September 2026, smartphone shipments totaled 176 million units, down 12.8% year-on-year, accounting for 93.2% of total shipments during the same period; 230 new smartphone models were launched, down 11.2% year-on-year, accounting for 80.4% of all new models launched during the same period.
Figure 4 Domestic Smartphone Shipments and Share
Supervised By: Information and Communications Management Bureau of the Ministry of Industry and Information Technology
Report Completed by: China Academy of Information and Communications Technology